Mad Lab! Brewing Co.
Brand and Packaging Design
Mad Lab Brewing Company concocts small batch funky libations for midwestern summer days. No ingredient is off-limits in the Mad Lab Brewery. Their signature brews include a cherry milkshake IPA, a tart yuzu shandy, and a herbal dandelion saison. Traditionalists may say the brewers have gone mad.
Each can design features the brewery’s beloved labrador retriever in a loose hand-drawn style, paired with splashes of bright color. The design is lively, spunky, and playful. The burst of electric colors on the Mad Lab cans can be spotted from miles away at any event or festival.
